Category

Content Marketing

Blogging: Tips to Help with Writer’s Block

How come I can’t think of anything to write about? Blogs are an increasingly important part of any website, but sometimes it’s hard to figure out what to write about. Whether you are a chronic sufferer or just dealing with the occasional hindrance while coming up with something good to enter in your blog, at...
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About Google Authorship

Google Authorship is a way for content creators to link their Google Profiles to the content they produce and post. This link ultimately creates a search engine result showing the profile of the author of the content. It shows a photo of the author and connects to their Google+ account showing how many circles they...
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Nirvana, Burritos and the Dollar Shave Club: Going Viral with Surprise Marketing

Wanna go viral? Take a lesson from Nirvana, burritos and the Dollar Shave Club. 20 years ago when Nirvana released their album Nevermind, I believe they rose to popularity partly because they hit a desired balance of familiar and the unexpected. Take the song Lithium, for example. The song begins with the guitar outlining harmonies in the very familiar...
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Why Should I Start a Blog for My Business?

How do you continue building organic traffic to your website? As clients come to us looking for new ways to increase their brand awareness and website traffic, blogging is one of the most valuable tools for them to utilize. If you’re not blogging, it’s time to get started or get left behind. If you need...
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Creating Content with SEO in Mind

One thing we do as SEO specialists is ensure that a website’s content is of the highest quality. Of course, the best way to raise a website’s ranking is to ensure that the site’s content is the best it can possibly be. Good content is relevant and valuable to the person reading it. If it...
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10 Real Life Struggles of a TargetClick Employee

TargetClick employees might have some of the coolest jobs ever. We know that. But we also know that people who don’t work here shouldn’t feel so sad about their lives.  Every position has its pitfalls and not every day can be filled with cocktails and climbing conversion rates. In fact, here are a few first...
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7 Techniques for an Effective ‘Call to Action’

Simply stated, a call to action is a way of convincing a consumer to do something. You want them to “click here,” “buy now,” or “register,” for example. These call to actions are the perfect way to convert browsers into buyers for your business. Recognize the Need Identify a problem. Present your audience with a...
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Using Content Strategy to Answer Consumer Questions

The rise of social networking has created a whole new purpose for content marketing. Now if a user has a question or complaint, they can now post it on a brand’s Facebook page or tweet at the store. This is great for consumers because they can get the answers they seek almost immediately rather than...
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Results Come Naturally When You Work With Mudd

What can happen if you work with our digital experts for one year? Well, if you use a consistent mix of our digital services – SEM, SEO, Display Advertising, Retargeting, Video Marketing, Social Media Marketing, Email Marketing, Reputation Management, and Conversion Pages – you can achieve results like this client did: Funnel in 77,582 unique...
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The Best Ways to Share Content Visually

I’m a visual learner. So when someone hands me a sheet of paper with a lot of content on it or sends me an excel sheet, my eyes glaze over. If you’re anything like me, you also find it difficult to sift through the mass of information for the most key takeaways. Luckily, there are...
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