Category

Content Marketing

Clickbait Headlines Like This Are The Worst. Click and Find Out Why.

“A Priest Walks Into A Costco. You Won’t Believe What Happens Next.” “Wolves Kidnapped His Family. How He Responded Will Bring You To Tears.” “The One Food Item That Could Vaporize Your Body Fat In 3.2 Seconds.” If you’ve logged on to Facebook, Twitter or another form of social media in the past 48 hours, chances...
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What is content marketing?

Content marketing focuses on the strategy behind the creation and sharing of your content, so that your message is being effectively packaged and delivered to the people you’re trying to reach.
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How to design a proper call to action?

When you’re creating a landing page on your site, the first thing you’ll want to do is determine your main goal. Once you’ve figured that out, it is much easier to craft an effective call-to-action. Define whether you want your user to subscribe, download, learn more or sign up – and then make sure the...
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60 Second site audit

When performing an audit of your site, there are a few key areas to focus on. First and foremost, each page should have one clear keyword topic to avoid cannibalization. Careful not to repeat that keyword multiple times on the page, as that could be indicative of spam. Take a look at how your site...
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How do I get more people to see my blog posts?

You've written your blog post, now you sit back and wait for the readers to roll in - right?! Wrong. This isn't the field of dreams, and the "If you build it, they will come" line doesn't work here. Here's some quick tips on what you should be doing to get more people to see...
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Why is Mobile Optimization Important?

Is your website optimized for mobile? If not, you could be hurting your site’s search traffic. Google updated their algorithm on April 21st to emphasize websites with a functional mobile version. If a substantial amount of your website traffic comes from mobile – and you lack a site optimized for mobile – the days since...
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Life is Like a Conversion Page

With all due respect to Forrest Gump and his dear mother, I don’t know that I’ve ever bought into the idea that life is like a box of chocolates. Everyone likes to trot out the classic “You never know what you’re going to get” line, but I don’t find that to be true, to be...
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Branded vs Non-Branded Keywords in SEO

by Britt Bischoff, Manager of SEO for Mudd Digital Are you ranking #1 for your own brand name? Hooray! Nice work. It’s important that users are able to find you in a brand name search. But, if that’s all you’re using to measure SEO success, you’re missing the bigger picture — and probably a great deal...
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A Taste of Social Brand Forum 2014

by Madison Boswell, Social Media Specialist There is always something new and fun happening in the world of social media. Last month, I attended a social media conference called Social Brand Forum that covered everything from SEO to vlogging and how it related to overall social media success. In addition to some great social media...
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5 Free Tools for Writers

When it comes to digital writing, these are the top 5 free tools that I use on the daily (and yes, they are in order of awesomeness). #5.  Thesaurus.com While it sounds lame to call this a tool, the value of Thesaurus.com is too legit NOT to make this list.  You can only use a...
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