iAutoPayment® is just one of many useful marketing tools Mudd Advertising is proud to offer. Thanks to a partnership with Allied Solution and Auto Financial Group, Mudd has been utilizing this residual-based finance (RBF) tool to help dealers by increasing their profits and customer satisfaction. The idea behind Mudd’s iAutoPayment® is to benefit customers by...
I had the pleasure of attending Conductor’s annual C3 conference in New York City last month. C3 aims to put the most successful and innovative digital marketers on the planet together in one room. We shared insights, successes, failures and thoughts on the future over two (quite snowy) days. It’s important as a dealership to...
In a fantastic video by Simon Sinek titled “How Great Leaders Inspire Action” there is a resounding message in how to create change with your audience that drives action towards your cause. This message is: “People don’t buy what you do, they buy why you do it.” In the video, Sinek uses examples of inspiring...
A Look Into the Reasons Behind Content Marketing The world of marketing and advertising is changing. Traditional advertising is becoming less effective and it is being replaced with content marketing. What is Content Marketing? You have probably heard the phrase ‘content marketing’ a lot if you have a business or if you are in the marketing...
Our daily lives are filled with ways to save time and money, relieve stress, improve the bottom line, and every promise out there that makes your life easier. The same is true with marketing, but it’s important that you don’t confuse new tools with strategy. Even with the best tools, the best services, and the...
A long time ago in a land far away, there was a young nobleman who… well you get the point. I’ve recently been struggling with trying to think of ways to get more and more interaction and “buy in” for our respective client base. To be honest with you, it’s been both an enlightening and...
We’re going to skip an enticing and witty introduction in favor of delivering exactly what the headline says. Write What You Know The last thing the internet needs is more people pretending to be an expert in something that they’re not. Don’t be that person. Check If Other People Care Text your buddy and see...
Just a few weeks ago, I was able to attend Pubcon in Las Vegas, NV — an international conference in which industry leaders from across the digital marketing realm come together to impart their wisdom to attendants eager to absorb new information about their area of expertise — and one thing became clear after attending...
Since the advent of the great age of digital marketing, businesses online have lived and died by a single entity: the user. There is just one problem, a user isn’t a living, breathing organism capable of complex thought and emotion. A user is just a thing, created by a business for which to sell to....
