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Automotive News

Important Buying Factors for Automotive Customers

Many factors come into play when a buyer is looking for a new or used vehicle. You could assume that the price has a lot to do with it, but how do you know for sure? We have compiled customer data from thousands of surveys across the country and have broken it down into digestible...
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How loyal are your automotive customers?

Are older car buyers or younger buyers more loyal to their dealer? Are women or men more loyal? Does media preference affect loyalty? These are only a few of the many questions we ask our client’s customers. Understanding who is coming to your dealership, how they feel about their overall experience and most importantly why...
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Car Loans, Accounting for Bad Credit

About once a month we have a dealer call in asking, “What do you have for secondary credit mailers?” or “How do you incentivize car loans, for those with bad credit?” . However the question is posed, dealers anticipate a piece of direct mail targeting credit scores. Anyone familiar with these knows the drill. Put...
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Good News for Dealerships

The annual study done by the National Automobile Dealers Association has found that last year was the best ever for auto dealership profits, and that’s not even the best news.  All signs point to 2013 ending even better. In 2012, pretax profits at the average U.S. dealership rose 6 percent to $843,697 in constant 1982...
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Trade-In Appraisal & Credit Estimator Available From FordDirect

FordDirect has recently announced a trade-in appraisal tool and credit estimator for dealers provided by Black Book® Online.  This will now be available to consumers on all DealerConnection websites, and will allow customers to obtain desired information such as trade-in values and estimated credit scores directly from the dealer’s website. In the world of today,...
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The Answer to the Mystery Engine Light is Here!

Are you tired of seeing that annoying engine light brighten up on your dashboard and have no idea what’s actually wrong with your car?  The new service Carvoyant could be the answer. Carvoyant is like the cloud for your car.  It can maintain your car’s “health records,” keep track of when you need repairs and...
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An Odd Use of a Coupon

  There’s not much car dealerships won’t do in order to sell a car, especially when the economy is looking a little rough. Test-drives, discounts, free oil changes, free iPods, and more. But is it possible to go too far? A car dealership in Germany is teaming up with Groupon to give consumers access to...
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Range Rover’s Million Dollar Investment?

Imagine this: The shadow of a stranger entering New York City, driving the newest ‘it’ car. He keeps driving and driving, and driving-  he turns left, he turns right..the anticipation builds and one has to wonder….Will he ever reach his destination?  Will his face be shown? Finally, the mystery man approaches a busy street with...
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Is Fuel Efficiency Taking the Backseat?

Gas prices rise and fall on a day-to-day basis, sometimes more often than not.  They are a direct reflection of how fickle the economy can really be.  Like groceries however, gas is a part of day to day living, so what can be done? A simple solution to the rise in gasoline prices would be...
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Creating the Ultimate Car Buying Experience

So, you’re looking to buy a new vehicle but you’re confused on exactly what type of deal you’ll actually get. We’ve all been there. The dealer’s website says one thing, the sales guy says another and now you have just wasted five hours coming up empty-handed and frustrated. The ultimate buyers experience starts with trust....
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