The goal of an advertisement is to persuade someone to buy your product or use your service. In order to make that happen, you need
There’s no doubt the automotive industry is changing, but you don’t have to tell Tim Glockner. As the sixth generation co-owner of their family business
You’ve heard that brand loyalty is fading among auto shoppers. But what about loyalty to dealership? When it comes to buying a car, are older car buyers or younger buyers more loyal to their dealer? What about media preference? Find out with insights from our recent study.
Representatives from Mudd Advertising will be attending the annual National Automobile Dealers Association Convention in San Francisco from January 22-25. The NADA is a fantastic
This article describes a process for generating an XML feed from vehicle data extracted directly from VDPs on a dealer’s website. Of course, the process is