Category: Automotive News

Planning Pays Off

Last month, I had the opportunity to visit Route 2 Hyundai, one of our clients on the East Coast. This visit wasn’t your typical marketing

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Car Shopping Insights: Loyalty to Dealership

You’ve heard that brand loyalty is fading among auto shoppers. But what about loyalty to dealership? When it comes to buying a car, are older car buyers or younger buyers more loyal to their dealer? What about media preference? Find out with insights from our recent study.

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