Category

Automotive News

The Importance of Digital Advertising as Part of Your Strategy

The goal of an advertisement is to persuade someone to buy your product or use your service. In order to make that happen, you need to make the advertisement reach your customer. You want your ad in front of them so they see it and decide to buy. However, advertising looks a little bit different...

The Future of the Automotive Industry: An Interview with Tim Glockner

There’s no doubt the automotive industry is changing, but you don’t have to tell Tim Glockner. As the sixth generation co-owner of their family business (along with his two brothers, Mike and Joe), the Glockners have been providing transportation to the residents of Southern Ohio and Northern Kentucky ever since Bernard Glockner emigrated from Germany...

Why Google is All In On Mobile

Google is betting big on mobile. On the organic side, we’ve been talking about this for a while, that mobile optimization would factor heavily into the search engine’s algorithms. Mobile optimization now also increases your AdWords quality scores, as well. Or, more accurately, ignoring mobile optimization will cripple your ads’ score. Mudd Advertising was invited...

Planning Pays Off

Last month, I had the opportunity to visit Route 2 Hyundai, one of our clients on the East Coast. This visit wasn’t your typical marketing strategy meeting. As a matter of fact, it wasn’t a meeting at all. After years of working with this dealer, the reason we were in town was to provide reinforcement...

Car Shopping Insights: Loyalty to Dealership

You've heard that brand loyalty is fading among auto shoppers. But what about loyalty to dealership? When it comes to buying a car, are older car buyers or younger buyers more loyal to their dealer? What about media preference? Find out with insights from our recent study.

Presidential Visit Turns Spotlight to Cedar Falls

Marine One touched down on the landing strip at the Waterloo Regional Airport last week, heralding the arrival of President Barack Obama. President Obama, who last visited Cedar Falls in 2012 during his campaign for re-election, was in town to speak at Cedar Falls Utilities regarding their efforts to provide affordable and reliable high-speed Internet....

Top 5 Panels to Attend at the 2015 NADA Convention

Representatives from Mudd Advertising will be attending the annual National Automobile Dealers Association Convention in San Francisco from January 22-25. The NADA is a fantastic organization that represents almost 16,000 new-car and new-truck dealerships, and we could not be more excited for the opportunity to develop new relationships, learn from the best and grow as...

How to Create an XML Data Feed from Your Car Dealership’s Website

This article describes a process for generating an XML feed from vehicle data extracted directly from VDPs on a dealer’s website. Of course, the process is not limited to car dealer websites. It can be applied to any type of website. In order to create an XML data feed, you first need to extract the data...

How to Extract VDP Data from Your Website

This article describes a process for extracting VDP data from a dealership’s website. Of course, the process is not limited to car dealer websites. It can be applied to any type of website. Download Chrome (Browser) If you’re already using Chrome, skip ahead and create an account at KimonoLabs. If you’re not using Chrome yet, download and...

What is a VDP?

VDP stands for “Vehicle Display Page” or “Vehicle Details Page.” It is a web page that displays the information, images, etc. of a single vehicle in an automotive dealer’s inventory. The heading the VDP usually consists of the year, make, model and Trim of the vehicle, occasionally preceded by the condition (e.g. “New, Used, Certified”). Images...
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