By

Mudd

How to Write a Blog Post for People Who Don’t Write Blog Posts

We’re going to skip an enticing and witty introduction in favor of delivering exactly what the headline says. Write What You Know The last thing the internet needs is more people pretending to be an expert in something that they’re not. Don’t be that person. Check If Other People Care Text your buddy and see...
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Agency vs. Freelance vs. In-House

“I work at an advertising agency.” ^This is an invitation for further conversation. If you’d rather snuff the small talk, try “I work on computers.” Everyone works on computers. Nobody cares. Reserve “I work at an advertising agency” for business owners, where the probability of productive discussion is significantly higher. They always bite. “I hate...
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What Your Social Media is Missing

Facebook, Instagram, LinkedIn, Twitter — is your business using these helpful tools to your company’s best potential? That seems to be the million dollar question. Here are some tips and tricks to help you maximize engagement when utilizing these social networks. Social media has the power to connect others through conversation and engagement. We need to...
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On Mentorship

Today was my mentor’s last day.   I’m not sure that she knew she was my mentor, but she was. In fact, I told her on my first day here. Right after the “this-is-what-we-expect-from-you” conversation, and right before “okay-get-to-work,” she asked what I needed from her. I said I needed a mentor and to be frequently...
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Updating Disclaimers: More Than Just Copy and Paste

I want you to remember two names: Kylie Anderson and Kaylee Merritt. Without either of them, I wouldn’t be able to do what I do. But before I talk more about Kylie or Kaylee and why their names are worth remembering, allow me to rewind back to the very beginning. Before I ever started working in...
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4 Things Dealers Need to Rock Content Marketing

Don't you hate it when you write something and no one reads it? I've got two words for you: Content marketing. Here is what you need to know.
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Clickbait Headlines Like This Are The Worst. Click and Find Out Why.

“A Priest Walks Into A Costco. You Won’t Believe What Happens Next.” “Wolves Kidnapped His Family. How He Responded Will Bring You To Tears.” “The One Food Item That Could Vaporize Your Body Fat In 3.2 Seconds.” If you’ve logged on to Facebook, Twitter or another form of social media in the past 48 hours, chances...
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The Future of the Automotive Industry: An Interview with Tim Glockner

There’s no doubt the automotive industry is changing, but you don’t have to tell Tim Glockner. As the sixth generation co-owner of their family business (along with his two brothers, Mike and Joe), the Glockners have been providing transportation to the residents of Southern Ohio and Northern Kentucky ever since Bernard Glockner emigrated from Germany...
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Mudd Advertising Named One of Iowa’s Healthiest Employers

Mudd Advertising has been named one of the Healthiest Employers of Eastern Iowa as part of a co-initiative between the Iowa Association of Business and Industry, Business Record Iowa and Business Record. This program was created to highlight companies throughout the state of Iowa that are committed to promoting a healthier workplace for their employees, which...
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Life is Like a Conversion Page

With all due respect to Forrest Gump and his dear mother, I don’t know that I’ve ever bought into the idea that life is like a box of chocolates. Everyone likes to trot out the classic “You never know what you’re going to get” line, but I don’t find that to be true, to be...
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