By

Mudd

Messaging for Inspiring Action: Focus on Why, Not What

In a fantastic video by Simon Sinek titled “How Great Leaders Inspire Action” there is a resounding message in how to create change with your audience that drives action towards your cause. This message is: “People don’t buy what you do, they buy why you do it.” In the video, Sinek uses examples of inspiring...
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Case Study: How a Comprehensive Digital Advertising Plan Leads to Results

Client: Toyota of Southern Maryland Problem: Unsure that digital services produce results. Solution: A comprehensive digital plan including: Search, Display, Facebook Advertising, You Tube TrueView, Retargeting, Gmail Sponsored Promotions, VIN NINJA, and Search Engine Optimization. Results: This plan put Toyota of Southern Maryland in the top 10% digitally of all Toyota Dealers in the country...
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The Little Things Matter in Digital Life: Impressions, Clicks and Conversions

Digital marketing trends have made way for more acronyms, buzz words, fillers and overall confusion amongst providers and purchasers of products. Keeping up with campaign implementation, delivery, measurement and so on, has opened up a gap to determining what is valuable in regards to metrics and what they truly mean. Today it is my turn...
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What Matters When it Comes to Automotive Digital Marketing?

Digital marketing is fantastic in that you can track the progress and health of your campaign quite easily. However, if you’re not properly informed or given adequate analysis, this strength of digital marketing can become a downfall. It is easy to look at a figure, deem it favorable or unfavorable and then make decisions about...
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Tool Confusion: An Argument for Strategy

Our daily lives are filled with ways to save time and money, relieve stress, improve the bottom line, and every promise out there that makes your life easier. The same is true with marketing, but it’s important that you don’t confuse new tools with strategy. Even with the best tools, the best services, and the...
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Tell Me a Story: How to Build Content for Engagement

A long time ago in a land far away, there was a young nobleman who… well you get the point. I’ve recently been struggling with trying to think of ways to get more and more interaction and “buy in” for our respective client base. To be honest with you, it’s been both an enlightening and...
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The Importance of Visual Hierarchy in Advertising

Advertising requires efficient communication. If Party A has a goal of getting a message to Party B, basic psychology states that all the basic steps of communication must be fulfilled, in this order: intent, composition, encoding, transmission, reception, decoding, interpretation. A client provides the communicative intent, and the signal transmission is executed through postal service, television...
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Email Marketing Keys to Success

Email campaigns are important because they engage your audience in your product and they engage them longer than social media engagement; they are also important because email campaigns are direct, so the timing of email campaigns can be crucial. Creating successful email campaigns involves a few different processes. First Steps To get the most out...
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Digital 101: Understanding the What and Why of Digital Marketing

The silver bullet of marketing, the secret sauce that skyrockets your business to the top, the last thing you’ll ever have to consider to get your message out to your customers…these three phrases do not accurately describe digital marketing. To be fair, those three phrases don’t describe any form of marketing or advertising at all....
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Trends To Expect In Super Bowl 50

The Super Bowl is one of the largest watched televised events of the year.  With this year being the 50th Anniversary, according to media buyers a 30 second spot could cost roughly around 5 million dollars. It is expected that this year’s Super Bowl could top $400 Million, with nearly 50 minutes of total TV...
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