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Mudd Insights | Traditional vs. Nontraditional – What’s the difference?

In the advertising world, you hear these words all the time.  Why? Traditional is used to define mediums that we are use to. TV, Radio and print – the ones we grew up with. Traditional is what both our children and our grandparents use freely and feel comfortable with. We know with traditional, you have...
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The Long Trail

If a man takes a walk in the woods, will he make an impact? Travis Wildeboer, speed hiker extraordinaire, paid Mudd a visit and spent time talking about his adventures during yesterday’s Mind Candy. What made Wildeboer’s discussion special was not just his talk about the thousands of miles (literally!) he has trekked, but that...
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The Continual Evolution of Advertising

I came across this infographic (props to MDG for creating it) about the ‘changing scope of advertising’ and thought it was an awesome depiction of the continual evolution of our industry.  While some aspects of it provide more of an overview, it does include some pretty awesome stats. (I’m a sucker for some good quantitative...
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Mudd Insights | Quality vs. Quantity – What is best for website content?

Everyone is on the quest to master the infinite search of all searches. In other words, we all want to find who has the best recipe for “perfect” search engine optimization. How do we crack a mastered algorithm that allows us to have the best site that is easy to find? In the hunt for...
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Mudd Insights | Should you be on Television?

I enjoy talking and listening. I enjoy talking about the art and the science of making your advertising work and listening to you tell me who you really want to sell to. Once we’ve helped decide what your message is and who you want to show it to, the next question is usually where and...
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Guest Blogger | MIT: Just an Ivy League College?

What do you think of when I throw out the letters M.I.T.? An Ivy League school? Try an effective media tracking tool called Mudd Media Inside Track that automotive dealers would really benefit from using. How many times do you ask yourself… Did this campaign really work? Is the TV station mix effective? Everyone is...
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Then and Now | The Volkswagen Beetle

[youtube]http://www.youtube.com/watch?v=tRZpmg5DR3U[/youtube] [youtube]http://www.youtube.com/watch?v=-NGN4J6F_vI[/youtube] I always think its interesting to take a look at where companies take their brands over the years. The list is long when comparing the differences between the two commercials above (they’re almost 50 years apart!). But, if you take a look at how the two end, that same “funky-bug” shape has been...
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Mudd Insights | 20 Groups for Agencies

Last week I departed from my typical workweek activities to attend a two-day seminar in Pennsylvania with nine other advertising professionals.  The purpose of the Second Wind Zoom Group Seminar was simple:  Provide an open, transparent environment in which strangers can share a commonality of success and struggle.
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Mudd Celebrates 30 Years In Business All Year Long

Just a few months into 2011, Mudd Advertising has experienced success unlike any before making it all the merrier for Mudd Advertising to celebrate 30 tremendous years of being in business. The celebration began in January with an open house that had a fantastic turnout, and the celebration will continue throughout the year including an...
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