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Mudd

Weekly Wrap-Up

It’s almost the LONG weekend! I hope you are all heading to fabulous places with family and friends. Here are just a few links to round out your week. Happy 4th! It’s Wimbledon season, and who could forget Federer v. Nadal? Or, if you live under a rock and failed to see it, this should sum it up for you....
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Homemade

[youtube]http://www.youtube.com/watch?v=5teNUaJcG9U&feature=player_embedded[/youtube] The video above made me laugh the other day, so I had to share. I thought its “homemade” style was unique and a definite departure from luxury brands’ usual slow-talking-dashingly-handsome spokesmen style. Enjoy!
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White Paper Wednesday Part II | 6 Tips for Strong Display Ads

Welcome to Part II of White Paper Wednesday!  If you missed the first post in this mini-series, feel free to check it out! It’s full of great information about the do’s and don’ts of search advertisements. Today, however, it’s all about the display advertisement.  Below are some best practices to keep in mind when crafting that...
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Mudd Insights | Vacation: Reading Between the Signs

I had the opportunity to take my family on vacation this past week and we piled in the car and drove through six states for three destinations. Started east, then two days later southeast, then spent six nights south in the Appalachian mountains. So enjoyable.  We have family in these areas so the drive is...
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Guest Blogger | How to get past the Spam filter and into readers’ minds: Part I

Whitney Free Bakula | Creative Assistant If you’ve ever worked on or sent an email blast, you know the feeling of wondering how many of the recipients actually read the email. But what have you done about it? How do you know if your content or even your subject line got anyone to pay attention...
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Weekly Wrap-Up

Hey everyone! I hope you’ve had a great week and are looking forward to a little R&R over the weekend. Here at Mudd we refer to our Fridays as “Gung Ho Fridays.” A surprise mix of music plays, we bring speakers in from around the country and generally other exciting events are going on to help get...
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Behind the scenes: A day in the life of Gary Kroeger

Name Gary Kroeger Nickname The Trunk Monkey Title Creative Director How long have you worked at Mudd? 8 years in Oct, 2011 What do you do here? I oversee elements of production, write and serve as media talent. Describe a typical day: Busy.  Scripts to write, radio commercials to voice, television spots to host, meet with...
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White Paper Wednesday Part I | Best Practices in Search Advertisements

Today we’re excited to launch White Paper Wednesday – a three-part blog series that will feature highlights from one White Paper each Wednesday for the next three weeks.  Beth Lindberg developed these White Papers as part of her semester-long internship at Mudd this past winter. Beth spent countless hours researching and analyzing three types of...
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Mudd Insights | An Analysis of Advertising Analysis

Picture it. Spring, 1977. Color TV, all 3 channels of it. No remote. I have to imagine it too, because though it was me, it’s loosely based on facts presented by my parents who only observed my behavior. To the point, I apparently did not care for television programs as a toddler.  As it’s been...
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Guest Blogger | How to Achieve Brand Loyalty and Keep It Strong

Whitney Free | Creative Assistant Do you feel loyal to certain brands or stores? I almost always choose Target over Wal-Mart. And I have to get Kraft Singles – not the generic brand. Or are you comfortable buying whatever brand at whatever place offers you the best deal? I have no problem shopping at consignment...
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