Why Should Car Dealers Use OTT? If you are a not seeing the same reach and frequency from your traditional media budget it may be time for your dealership to consider looking at OTT as a supplement to your current media strategy. OTT stands for “over-the-top,” a term used to define the use of video...

Last week, I had the opportunity to attend SMX Advanced. This search marketing expo is organized by Search Engine Land and takes place in Seattle every year. It’s sponsored by the biggest names in the business, including Google, Bing, Acquiso, Quara, Yext, and many more. The automotive space is one of the world’s most competitive...

Move over, Keyword Planner; when it comes to SEO, Google Trends offers a superior timeline, targeting options, and related keyword data. It happened in the blink of an eye, but when it comes to SEO keyword research, Google Trends is now the better option. Google Trends launched in 2006 – with the goal of giving...

I had the pleasure of attending Conductor’s annual C3 conference in New York City last month. C3 aims to put the most successful and innovative digital marketers on the planet together in one room. We shared insights, successes, failures and thoughts on the future over two (quite snowy) days. It’s important as a dealership to...

Get straight to the Key Concepts Over the past couple years we have seen major improvements in the capabilities and popularity of voice search. 2017 accumulated some of the biggest usage rates yet, as well as new tech – we saw Google release “Home”, Amazon’s Echo continued to be a holiday favorite, voice search capabilities...

Anytime that I’m trying to come up with a digital strategy, I like to start by finding out what the client’s goals are. Very commonly we hear, “we want to sell more cars,” and that is an admirable goal. Of course a client wants more sales because if not, they wouldn’t be in business. However,...

A viewer comes to your site, spends some time looking at the landing page they were provided and then BAM—out of nowhere—they just leave! This person has now contributed to a rise in digital crime statistics known as a bounce visitor. The rise in these types of visitors has caused concern across the digital realm...

In a fantastic video by Simon Sinek titled “How Great Leaders Inspire Action” there is a resounding message in how to create change with your audience that drives action towards your cause. This message is: “People don’t buy what you do, they buy why you do it.” In the video, Sinek uses examples of inspiring...