By

Dave Meindl

How to Send Leads to eLeads CRM

In most cases, sending leads to a CRM is pretty straight forward, relatively speaking. As long as the standardized requirements are met, the CRM will accept the lead and parse the data correctly. eLeads, however, is a different story. Not only is eLeads idiosyncratic and quite particular about how leads are sent to them, but...
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How to Use Marchex JavaScript Rewrite in Google Tag Manager

Yes, you can use the Marchex JavaScript rewrite in Google Tag Manager. Here’s how it’s done. Create a JavaScript Rewrite In Marchex, create your JavaScript rewrite. Of course, be sure to specify the referring domain for use later in your _vsrefdom URL parameter.    Copy the JavaScript Rewrite Script Scroll to the bottom of the JavaScript Rewrites...
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FAQs: What Does a Coop Specialist Do?

Throughout a typical day, a Coop Specialist hears questions like, “What do you do at your desk all day?”, “Do you actually go through those massive piles of papers on your desk?”, “How much available coop funds does my client have?”, “My client is interested in doing this, will this be coop eligible?” etc. Let...
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Planning Pays Off

Last month, I had the opportunity to visit Route 2 Hyundai, one of our clients on the East Coast. This visit wasn’t your typical marketing strategy meeting. As a matter of fact, it wasn’t a meeting at all. After years of working with this dealer, the reason we were in town was to provide reinforcement...
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I Hate My Eyebrows

Before becoming a Creative Director at Mudd Advertising, I was an actor for more than 20 years. My career included Saturday Night Live, where I worked with an emerging superstar named “Eddie Murphy.” He’ll never know this, but he inadvertently taught me the greatest lesson of my professional life, and perhaps, my personal life, as well....
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How to Create an XML Data Feed from Your Car Dealership’s Website

This article describes a process for generating an XML feed from vehicle data extracted directly from VDPs on a dealer’s website. Of course, the process is not limited to car dealer websites. It can be applied to any type of website. In order to create an XML data feed, you first need to extract the data...
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How to Extract VDP Data from Your Website

This article describes a process for extracting VDP data from a dealership’s website. Of course, the process is not limited to car dealer websites. It can be applied to any type of website. Download Chrome (Browser) If you’re already using Chrome, skip ahead and create an account at KimonoLabs. If you’re not using Chrome yet, download and...
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What is a VDP?

VDP stands for “Vehicle Display Page” or “Vehicle Details Page.” It is a web page that displays the information, images, etc. of a single vehicle in an automotive dealer’s inventory. The heading the VDP usually consists of the year, make, model and Trim of the vehicle, occasionally preceded by the condition (e.g. “New, Used, Certified”). Images...
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Nirvana, Burritos and the Dollar Shave Club: Going Viral with Surprise Marketing

Wanna go viral? Take a lesson from Nirvana, burritos and the Dollar Shave Club. 20 years ago when Nirvana released their album Nevermind, I believe they rose to popularity partly because they hit a desired balance of familiar and the unexpected. Take the song Lithium, for example. The song begins with the guitar outlining harmonies in the very familiar...
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Calculate and Display the Optimum CPC in Kenshoo

With the help of Kenshoo’s custom metrics feature, it’s possible to have Kenshoo display the average break-even CPC, the average optimal CPC and a rough recommendation for adjusting the max CPC. Kenshoo will calculate and display these custom metrics for the profile as well as for each campaign, of course. In order to implement these custom...
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