By

Chris Deyo

Projects Managers’ Crucial Impact on Mudd Advertising

A successful project includes three important steps:  Planning, Execution, and Closing. As a Project Manager at Mudd Advertising, my role is overseeing and assisting in each of these steps to make sure we have a successful project. What makes the project manager role crucial? They are the only role in the company that will have...
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Local Matters

Local SEO is often times the solution a small business is looking for when they are considering search engine optimization. They want to reach local customers, rank well for competitive search terms and take control of their branding efforts online. Local SEO can, in many situations, be the most effective strategy for these efforts. Build...
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Gmail Sponsored Promotions Campaigns Enhance Your Paid Marketing Strategy

If you aren’t using Gmail Sponsored Promotions (GSP) campaigns in your digital marketing strategy yet, pay special attention. With over a billion active global users, Gmail has far surpassed other email services since its introduction in 2004. Noting that over three-fourths of these users have reported opening Gmail on their smartphones and tablets, Gmail is...
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From White Hat to Black Hat: How Old SEO Techniques can Hurt Your Site

Making a website easy to navigate and understand for both the user and the search engine is the foundation of SEO work. The argument can be made that search engine optimization used to be a lot easier before changes were made to their algorithms that focused more on user experience and quality content. Techniques that...
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What are Gmail Sponsored Promotions?

Gmail Sponsored Promotions (GSP) was released from beta nearly 8 months ago, providing huge results. According to the most recently reported period (February 2016), Google’s e-mail service had 1 billion active users worldwide, and it’s still growing. Advertisers are taking advantage of this growing audience by using Gmail Sponsored Promotions to provide relevant and targeted...
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When Should I Post on Social Media?

One might ask when is the best time for my business to post on Facebook, Twitter, or other social media accounts. Unfortunately, there is no mathematical equation to plug in what you are posting, the type of business you are and who you are targeting to get the answer. If it were that easy, posting...
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A Week in the Life of the Production Studio

The studio at Mudd Advertising is one of those features that a lot of people talk about, but not many people know what goes on in there. We have a 3,100 sq ft space that can transform into anything you can imagine. Our team of production professionals brings your creative ideas it to life. THE...
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What Does Full-Service Really Mean and Why is it Beneficial?

Pretend for a moment that the manufacturer has (again) given you a last minute update to a campaign theme or incentive. How many calls or emails do you have to make to take advantage of this short notice opportunity? After that, when can you expect the changes to take effect? When you’re giving your focus...
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Connect to Your Younger Car Buyers Using Snapchat

A few weeks ago, Snapchat released On-Demand Geofilters. Those already familiar with Snapchat have probably seen sponsored filters such as ones for movie releases or the caucuses. Now Snapchat has finally opened up geofilters for businesses everywhere and personal usage starting at $5. Why should I use a Snapchat geofilter for my business? Word-of-mouth has...
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Adding Users to your Google Analytics Account

Google Analytics is basically the holy grail of web measurement which is why when working with digital marketing companies it is a common practice for them to request access to view your Google Analytics. Adding users to your Google Analytics account is simple, just follow these quick steps. 1. Log into the Google Analytics account...
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