By

Chris Deyo

International SEO

There is a great history of music, pop culture, and even business moving from one country and taking over in another. Are you interested in invading another country with your wonderful web presence? Today we are talking about International SEO and how you can optimize your website content for locations outside your own country. However,...
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The Importance of Digital Advertising as Part of Your Strategy

The goal of an advertisement is to persuade someone to buy your product or use your service. In order to make that happen, you need to make the advertisement reach your customer. You want your ad in front of them so they see it and decide to buy. However, advertising looks a little bit different...
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It’s The End of the [Marketing] World as We Know It

A Look Into the Reasons Behind Content Marketing The world of marketing and advertising is changing. Traditional advertising is becoming less effective and it is being replaced with content marketing. What is Content Marketing? You have probably heard the phrase ‘content marketing’ a lot if you have a business or if you are in the marketing...
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Not “Can We?” but “HOW Can We?”

Dedicated to Greg – a clever marketing man and a wonderful friend to our company As a digital advertiser, I have seen the impact a positive attitude can make. I’ve found one of the most potent ways to prime yourself for success is to frame challenges as questions of “how,” not “if.” To put it...
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Layers of Digital Advertising

Ad Position  Speaking with a client recently, I heard him think aloud how his ad spend relates to his average ad position. Comparing two campaigns, he noted that although he was spending more on one campaign, he was getting a better average position on the other. “I’m getting a lot more for my money over...
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The Right Team Makes a Difference

In early 2016, one of our key accounts moved from a colleague to myself. This colleague is amazing – an A+ player with outstanding diligence. She possesses qualities I wish I had. However, she could see the account was missing its potential. Soon after the transition, we brought results to new levels, and reenergized this...
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Mudd is Breaking Ground on a New Office Building

“Muddville” is expanding! By March 2017, Mudd Advertising will have a new $1.5 million office building in the Cedar Falls Industrial & Technology Park. Mudd Advertising was founded in 1981 by Jim Mudd Sr. In the summer of 1997, the firm moved to its current location on Technology Parkway, and it has been growing and...
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Mudd Advertising: Better for a Reason

If you’re looking for the traditional office experience, don’t come to Mudd advertising. Sure, you’ll see cubicles and desks just like any other office, but it may be hard to find a private gym, café and film studio anywhere else. But what I’ve learned from my brief time interning- other than the importance of coffee...
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Let’s Get Digital! Google Visits Mudd Advertising

[vc_row][vc_column][vc_column_text] Last Thursday, we got a visit from our friends at Google. They took a tour of our facility and talked to us about how we could improve and grow our online strategy. Google was able to give us a lot of insight and research about how people buy cars. Now, we can share that...
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Facebook Update Will Affect Advertisements

Facebook announced on June 29th it will be limiting the amount of content pages relating to business, celebrities and media publishers a user is following. Instead, Facebook will feature more posts from friends and family on each individual’s News Feed. USA.com spoke with Adam Mosseri, Vice President for product management at Facebook to get more...
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