iAutoPayment® is just one of many useful marketing tools Mudd Advertising is proud to offer. Thanks to a partnership with Allied Solution and Auto Financial Group, Mudd has been utilizing this residual-based finance (RBF) tool to help dealers by increasing their profits and customer satisfaction. The idea behind Mudd’s iAutoPayment® is to benefit customers by...

As someone who is still fairly new to the Mudd Advertising team, I’ll be the first to admit I didn’t have a clue about the scope of services this company is capable of producing for its clients. The whole process was “clear as Mudd,” so to speak. So when I was asked to write a...

Should I Focus on Mobile or Desktop? This is a question we get a lot from clients because they want to make sure they are getting their money’s worth with their digital advertising budget. This is something we understand all too well because we are trying to get you your money’s worth as well. However,...

With your marketing strategy, there is a lot to consider from different options to different types of ads. Right now, we are going to take a closer look at Push Marketing and Pull Marketing to give you a better idea of some general marketing strategy. Pull Marketing Pull marketing is when you supply your product...

When looking at paid search ads, it is important to note that not every click is created equally. Some clicks are more likely to bring business than others. That means when we are running a paid search campaign, we look at different searches and try to determine a persons’ intention behind the search to determine...

What is a Click-Through-Rate? A click-through-rate or CTR is something commonly talked about in digital advertising. Simply put, a CTR is how many people saw your ad and actually clicked on it to find out more information. A high CTR means that you have a lot of people clicking on your ad, and a low...

As a Digital Strategist, it is my job to look at the numbers—a lot of numbers—to determine how a Dealership is performing digitally, and ultimately, how we can improve their performance. Automotive Dealers come to us because they want us to help them increase their sales. My job is to determine what we can do...

To be a Google Premier Partner requires certain qualifications, and being one gives you and your clients benefits. At Mudd Advertising, we are proud to be a Google Premier Partner. Find out more about what that could mean for you as a client below. How to Become a Google Premier Partner In order to be...

Would you want to sit and listen to a speaker with a monotone robotic voice who sits there and tells you “Advertising is good. It will help grow your business” but never explain how to do so? Or, would you rather listen to someone who keeps your attention by showing you ways to improve what you...

Retargeting… Remarketing… What is this? What’s the difference? Should I be doing this in my digital strategy? For starters, retargeting and remarketing are the same thing. The main difference is that Google branded the word remarketing while retargeting was used beforehand. In a broad sense, retargeting is reengaging with someone who has already interacted with...