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February 16, 2017

Important Factors to Consider with Retargeting

Retargeting… Remarketing… What is this? What’s the difference? Should I be doing this in my digital strategy? For starters, retargeting and remarketing are the same thing. The main difference is that Google branded the word remarketing while retargeting was used beforehand. In a broad sense, retargeting is reengaging with someone who has already interacted with...
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