June 17, 2015

My 30-Seconds’ Worth

“Write what you know.” It’s a basic tenet of successful writing. It takes me exactly 30 seconds to write what I know. Sometimes, only 15. And sometimes, all of 60. 15, 30 and 60 seconds are the running lengths of the typical television and radio commercials I create at Mudd Advertising, and for each script...
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