June 17, 2014

Nirvana, Burritos and the Dollar Shave Club: Going Viral with Surprise Marketing

Wanna go viral? Take a lesson from Nirvana, burritos and the Dollar Shave Club. 20 years ago when Nirvana released their album Nevermind, I believe they rose to popularity partly because they hit a desired balance of familiar and the unexpected. Take the song Lithium, for example. The song begins with the guitar outlining harmonies in the very familiar...
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