May 15, 2014

Taming Keyword Cannibalization

You may be asking, what does this strange term mean? Please, rest assure, keyword cannibalization isn’t as freaky as it sounds.  Keyword cannibalization happens when several pages are targeting the same keyword or keyword term.  It’s fairly easy to deal with once you understand why it’s happening and how to correct it. Keyword cannibalization within...
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How loyal are your automotive customers?

Are older car buyers or younger buyers more loyal to their dealer? Are women or men more loyal? Does media preference affect loyalty? These are only a few of the many questions we ask our client’s customers. Understanding who is coming to your dealership, how they feel about their overall experience and most importantly why...
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