If you haven’t heard our excited chatter about the new SEO platform we’re using, and even if we’ve discussed it ad nauseam, we’ve got BrightEdge! After much begging and pleading from Trish and I both, we finally made the jump to a new SEO platform….
SEM or PPC
Over the past couple years, Google’s Product Listing Ads have begun to play an increasingly large part in online marketing. TargetClick is always at the forefront of marketing trends, so it should have been no surprise to me that my first task with the company…
When we start a relationship with a new client, something we always like to know is their current digital marketing budget. Sometimes we’ll ask this question and hear that they’re spending $8,000 to $10,000 per month and think to ourselves, “That’s a really great starting…
With the help of Kenshoo’s custom metrics feature, it’s possible to have Kenshoo display the average break-even CPC, the average optimal CPC and a rough recommendation for adjusting the max CPC. Kenshoo will calculate and display these custom metrics for the profile as well as for…
What is the Google Knowledge Graph? Launched back in 2012, the Google Knowledge Graph was created to boost search results with semantic-search information collected from a range of sources. The Knowledge Graph (KG) anticipates and answers questions by providing information instantaneously in a search result…
When Mudd Advertising started in 1981 out of Jim Mudd Sr.’s basement, not even he could predict the success that would lead the company to where it is today. The opportunity to speak at the National Automotive Dealer Association Conference in February of 1986 was…
To get in the right mood I invite you to take in a little Scorpions, “Wind of Change” Once you stop whistling, you have my permission to begin. Our worlds are a changin’. Presently, they’re a colliding world of Green Acres meets the Jetsons family….
They say a picture is worth one thousand words. Well, I say a high-quality picture is worth much more. Quality images can project professionalism, company presence and a “wow” factor within a split second. The images you use for your advertising mediums are a reflection…