Six vertical panels, each four feet wide and ten feet tall with a six inch gap in between, have been the bulk of my creative focus in the past few weeks. When it came upon me to develop the design for these panels I was…
SEM or PPC
When I first started as an intern at TargetClick, I did a little bit of everything. I dabbled in Reputation Management by responding to dealership reviews. I planned posts and did reporting for social media accounts. I wrote a lot of miscellaneous things like webpage…
If you haven’t heard our excited chatter about the new SEO platform we’re using, and even if we’ve discussed it ad nauseam, we’ve got BrightEdge! After much begging and pleading from Trish and I both, we finally made the jump to a new SEO platform….
Over the past couple years, Google’s Product Listing Ads have begun to play an increasingly large part in online marketing. TargetClick is always at the forefront of marketing trends, so it should have been no surprise to me that my first task with the company…
When we start a relationship with a new client, something we always like to know is their current digital marketing budget. Sometimes we’ll ask this question and hear that they’re spending $8,000 to $10,000 per month and think to ourselves, “That’s a really great starting…
With the help of Kenshoo’s custom metrics feature, it’s possible to have Kenshoo display the average break-even CPC, the average optimal CPC and a rough recommendation for adjusting the max CPC. Kenshoo will calculate and display these custom metrics for the profile as well as for…
What is the Google Knowledge Graph? Launched back in 2012, the Google Knowledge Graph was created to boost search results with semantic-search information collected from a range of sources. The Knowledge Graph (KG) anticipates and answers questions by providing information instantaneously in a search result…