Mudd Advertising

“Why Aren’t My SEM Ads Running?”

When running paid search campaigns for our clients, we are constantly asked to provide evidence of our value to their operation. For those of us who do SEM on a daily basis, our value is completely obvious: we provide traffic and conversions at a rate…

0

Writing the Perfect Search Ad Copy

As an SEM intern here at TargetClick, evaluating our clients’ search ads and making improvements to increase performance is something I do every day. Before you can rise to the ranks of having the best search ad of all time, there are plenty of elements…

0

How to Increase Your ROR

“If you can’t say anything nice, then don’t say anything at all.” Is that always the case? In instances when reviewing material or giving advice, this may be impossible to avoid. As the world becomes more and more tech-savvy, the more people value a personal…

0

Tagging Will Help Boost Post Reach on Facebook

After Facebook’s recent algorithm change affecting business pages reach and engagement, Facebook announced some welcome news recently that may give these pages a helping hand. The new Facebook algorithm that was put in to place recently is giving preference to personal status updates and posts…

0

How to Get the jQuery Image Hover Effect

As a cross-platform JavaScript library, jQuery is designed to simplify the client-side scripting of HTML. The key word here is, “simplify”. For the most part, jQuery requires less coding to execute more functions and is the most popular JavaScript library in use today. It is…

0

Efficient and Effective Media Buying

From market to media to measurement to reconciliation, Mudd Advertising’s media buyers effectively and efficiently get the most return from our clients’ advertising dollars. Using our media survey tool along with Mudd AdSuite, our media buying experts have access to hundreds of thousands of surveys…

0

NADA Recap

A couple of us “Mudders” ventured down to New Orleans for the annual National Automotive Dealer Association (NADA) convention last month. I am very thankful that I was able to represent our company and I learned a lot during my trip. Many of our existing…

0