Mudd Advertising

Navigating Google Analytics

Ever since starting as a TargetClick intern in January, one of my biggest challenges has been figuring out Google Analytics. This powerful tool is something we use quite often around here to show clients how services are performing. Google Analytics is a program which has…


3 Resources to Help You Think BIG

As part of a fast-growing team in a fast-growing company, it’s easy to lose sight of the vision we’re all working toward. The sheer volume of meetings and to-do lists and new ideas and interviews that happen around here is enough to make anyone crazy….


What is SEO and Why is it Important?

So what is SEO? The term SEO is an acronym for Search Engine Optimization. It is the process of affecting the visibility of a web page in a search engine’s “organic” or un-paid search results. In the midst of the information age this is one…