Mudd Advertising

Surviving SEO Evolution

In constantly changing world of search engine optimization, one thing that has been established is that links are the oldest and truest form of trust being exchanged between websites. Links essentially work as votes of confidence from one site to another stating that the mentioned…

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Mudd EQ Joins JDUG 2014

Recently, a good portion of the Mudd EQ team ventured down south to New Orleans to be a part of this year’s John Deere Users Group (JDUG). This event provides attending John Deere dealers from across the country the opportunity to come together and learn…

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Spring Cleaning: Photoshop Edition

It’s been a pretty brutal winter here in Iowa this year (especially with those couple negative 44 degree with wind chill days), but as an optimist, I have to believe that spring has got to be coming soon. Most people prepare for spring by organizing…

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Why Target Long Tail Keywords?

What are long tail keywords? Long tail keywords are simply phrases made up of 3+ words. Short tail keywords or ‘head’ terms are 1-2 words. Long tail keywords have lower search volumes because they aren’t as obvious of a search like short tail keywords are….

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“Why Aren’t My SEM Ads Running?”

When running paid search campaigns for our clients, we are constantly asked to provide evidence of our value to their operation. For those of us who do SEM on a daily basis, our value is completely obvious: we provide traffic and conversions at a rate…

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Writing the Perfect Search Ad Copy

As an SEM intern here at TargetClick, evaluating our clients’ search ads and making improvements to increase performance is something I do every day. Before you can rise to the ranks of having the best search ad of all time, there are plenty of elements…

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How to Increase Your ROR

“If you can’t say anything nice, then don’t say anything at all.” Is that always the case? In instances when reviewing material or giving advice, this may be impossible to avoid. As the world becomes more and more tech-savvy, the more people value a personal…

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Tagging Will Help Boost Post Reach on Facebook

After Facebook’s recent algorithm change affecting business pages reach and engagement, Facebook announced some welcome news recently that may give these pages a helping hand. The new Facebook algorithm that was put in to place recently is giving preference to personal status updates and posts…

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